By purpose

Do you buy on impulse when you see something gorgeous - and never wear it? 
Many of us do, creating wardrobes cluttered with ‘clothes we might need one day’.

Purpose Shopping keeps you on track

Image By Design offers you Purpose Shopping.  We’ll review your lifestyle, your daily activities, and your wardrobe.  We’ll also help you write a list of the basics you might need.   We can do this in the shop or in your house.  Read more about our wardrobe review service.                             

Women who “shop with purpose”

Barbara works in a city office for an investment company. Her personal style is casual and creative – yet professional. To ensure she looks her best, Barb reviews her wardrobe seasonally to see what is worn out and what is missing.  The list of what is missing provides ‘purpose’ for her seasonal shopping at Image By Design.  She also takes any items she is not wearing into the shop for tips on how to wear them.  Her regular wardrobe updates keep her looking professional yet feeling fresh and breezy for her job.  Barb recommends an-house wardrobe review to get started - as do many others who have experienced the difference.

Karen works as a writer from her home in the mountains. She prefers casual as one moment she is tending her organic garden, the next she is popping down to the local village for supplies. Her wardrobe is a mix of casual capri pants and tops for summer, warm woolly jumpers and vests for winter, and one or two smart city outfits to see clients.

Vivienne is a personal stylist, business owner, mother and grandmother. Her style is casual, feminine and just a bit quirky. Her clothes must take her through a number of different situations each day. Sometimes she is in a wardrobe, clearing and re-organising, then into the store to do colours, styling and make up, followed by a couple of hours with her grandchildren. She may also be called to speak at luncheons, schools and businesses on looking good and feeling great. She makes sure she has great basics and some wonderful “item” pieces. She knows shoes and accessories transform an outfit.

Sylvia is a stylist for a giftware and stationery company. Her job is very hands on so she prefers smart casual clothes for merchandising. Her personal dressing style is feminine and creative which is perfect so she can dress creatively for her job.

Guidelines for clothes shopping

Owner and founder of Image By Design, Vivienne Cable, frequently helps women review their wardrobes, and is amazed how so many women feel weighed down or burdened by an overcrowded, unorganised wardrobe. Read how Image By Design can help solve this problem for you.

 “Purpose Shopping gives you real guidelines for clothes shopping and helps put some order back in your wardrobe.”

  • Drop into Image By Design soon and ask one of our friendly stylists to help you shop “purposefully”. 
  • If you prefer, you can make an appointment for an in-store wardrobe review.
  • If you feel your wardrobe is out of control, we encourage you to call 9419 6741 and invite Viv to help you with a “Wardrobe Review.” You will be amazed how getting dressed can be so easy!

In the words of one client

“Carol, all your suggestions for clothes for me over the past couple of years have been spot-on. Thank you for your thoughtfulness and also for that special sparkle of joy that you bring to it all - much appreciated by me.”  Denise

What are you waiting for?